Design Crush: Serena & Lily

I’m a Midwest girl, born and raised. But there’s something about the Serena & Lily mystique that just plain brings out my California girl! Modern, airy, elegant— with a big hit of everyday coastal, there’s pretty much nothing I don’t love about everything they do. And can’t imagine my infatuation with this enticing, beachy brand ending any time soon.

Quite simply: They just jive with my fine-casual aesthetic and relaxed, ‘coastal’ lifestyle. With every Serena & Lily purchase that finds its way into my house, our phase three home becomes just a bit more inviting. And a bit more me.

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So no surprise their design shops are my idea of a good time. Each one is its own experience, mixing all the elements of their trademark vibe with a pop of local flavor.

Here in Chicago, Serena & Lily adds a refreshing touch of West coast cool to the trendy Lincoln Park area. Every detail, architectural accent, swatch of fabric, accessory and furnishing offers visitors abundant home decor inspiration. I pretty much planned my next office layout…. furnished and accessorized, top to bottom….the last time I stopped by. No, really. I’m not even joking!

There’s always so much to love about S & L, regardless of the season. But a slow stroll with my iPhone, through the spring / summer collections featured at their Chicago location, definitely had me playing favorites. Take a look!

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Always the perfect balance of casual comfort and classic style. Here their seaside-inspired lighting and art blend seamlessly with the traditional lines of this bed and handsome leather bench.

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Who wouldn’t be crushing on this charming dining table and chair pairing. So fun and versatile…dress it up, dress it down. A great forever piece!

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And of course, fabric in just about every shade of Lake Michigan! Even the display design is impeccable and swoon-worthy…loaded with timeless style and design inspo.

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I just love this warm, inviting setting. Each and every piece just begs you to nuzzle in and relax! The redesign and restyling of this old building’s interior and exterior spaces perfectly capture the brand’s light, bright, open vibe. So well done!

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And isn’t this just the most irresistible gallery wall of coastal-inspired art?

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Everywhere you look, there’s something that catches your eye. Just a tiny corner of this darling striped rug had me packing samples in hopes of finding even the smallest of open floor space it could call home!

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Around every corner there’s a gorgeous nook or perfectly positioned shelf packed with yet another home accessory or accent, that you absolutely must have. A couple of those woven trays ended up in my bag and now live on each of my bedroom side tables, btw. So. Cute.

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The flip of a tasseled pillow, the cozy cush of your new, next blanket, the unexpected charm of their color palettes and paper design —-all elements that work together to create their irresistible style.

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For those of us who love the beauty and pure joy of fine-casual, seaside-inspired design, Serena & Lily will always be a favorite source of inspiration, fun and fresh new ways to bring coastal flavor, home.

Photos: The Phase Three Home

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